Audiences & Institutions

Bauer Media Group is a multinational media company which operates in 15 countries worldwide and this indicates that Bauer owns a variety of different media brands.  In fact it is responsible for around 150 different magazines including one of the major music ones like Q, Mojo and Kerrang. It also owns 24 radio stations and a variety of music channels. I have visited www.bauermedia.co.uk  to see who are the major target audience for Bauer, however although this company owns a lot of Media that is related to music, it also owns magazines and other media  that are aimed at a completely different audience. The companies are put into different categories which include: Women's, Men's Entertainment, Men's Lifestyle, Gardening, Photography, Pets and many others. Bauer is flexible when it comes to target audiences because it is responsible for companies that are aimed at different audiences, both male and female.

BBC Magazines is a mainstream company that produces niche magazines which target specific audiences. These include 'CBebbies Weekly’, 'Top of the Pops' and 'Top Gear' and you can see how different these magazines are, this straight away shows how the company publishes a variety of magazines to target a lot of different groups of audiences. Although BBC Magazines Company is owned by Immediate media, it is pretty powerful on its own.  This is because BBC has its own well known channels and some of them are worldwide. Also BBC Magazines have magazines that, similar to IPC Media, targets different groups of the society- kids, teenagers, adults men and women.

Development Hell Ltd is an independent media company which only publishes two magazines: Mixmag and The Word. It is also responsible for DontStayIn.com, the world's biggest clubbing social network. Compared to the other media groups such as Bauer this company is very small and it targets a narrow group of audience. The Word is a magazine that contains information on different types of media, like films, TV shows and music and this does actually attract a variety of audiences. However Mixmag is based on music therefore it will have a smaller audience.

IPC Media is another media group, which according to my research, produces over 60 iconic media brands. It targets a wide group of people, with a focus on three core audiences: men, mass market women and upmarket women. Magazines that target men group are Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. Mass market women’s brands are Look, Now, Chat and Woman; and at last the magazines aimed at upmarket women’s division are Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and Housetohome.

IPC Media is responsible for only few music related media productions therefore this company does not particularly target the audience that is interested in music. It generally has magazines that either aim at men or at women.