The logo has been composed of three letters NME which stand for New Musical Express; therefore it is obvious that this is a music magazine. On the other hand the logo does not tell much about the genre of the magazine. However the white, red and black colour scheme makes it look dramatic and hence it makes me think of rock type of music, since rock used to be seen as something dramatic and rebellious.
As I have mentioned before the colour scheme of the logo consists of white, red and black. Black and white together creates an eye catching effect and looks quite striking. This creates a memorable effect which benefits the recognition of the magazine, since the audience will effortlessly remember the magazine once they see this striking logo.
The font used is quite sharp and edgy. This looks quite masculine and this supports my previous assumption that the music genre of this magazine is rock, since stereotypically mostly men are part of rock bands. Let’s say this was a POP magazine which would be aimed at girls, I would expect the writing to be thin, curvy and italic. However since it is rather square shaped it appears to suggest masculinity.
The magazine has been names as ‘New Musical Express’, which sounds like a newspaper title due to the word ‘express’. This infers that the magazine contains news and recent information about music. Also the word ‘express’ suggests that it has a weekly release. However the general title has been cut down to the three letters NME and supposedly this makes it easier for the audience to remember the title.
I think that the target audience for this magazine would be people who are interested in music and want to know what is happening in the music industry. I would assume that this magazine contains a lot of news and information since it’s titled the ‘New Musical Express’.
According to my research ‘Kerrang!’ is an onomatopoeic word that derives from the sound made when playing a power chord on an electric guitar. Since this word is chosen for a title block, it must mean that the genre of this magazine is Rock because the electric guitar is one of the most significant instruments that are used to create rock music. The title has been written in capitals and it has an exclamation mark. This emphasizes on the loudness of the onomatopoeic word. Furthermore, the font looks fractured; this suggests the fracture that has been caused by an extremely loud noise that Rock music consists of. The contrast created between the white background and black text is the reason why the logo stands out.
The logo makes it clear what type of audience the magazine is intending to attract. Since the magazine is named after the sound that is made when playing a power chord on an electric guitar, it is clearly aimed at people who are interested in rock, and would actually know what ‘Kerrang’ means. Therefore the target audience for the magazine are people who are interested in Rock artists and their music.
You are not able to tell what genre the music magazine is based on just by looking at the logo of this magazine. However the possible reason for this is that the magazine is based on a variety of different genres and therefore it is not aimed at any particular group of audience. The logo consists of a single letter ‘Q’ which does not seem to imply any connotations of music, although on the other hand ‘Q’ sounds like a question. Therefore this suggests that the magazine is full of answers to question. I have looked at this magazine in my previous analysis and I noticed that it actually does contain a lot of reviews and interviews with music artists.
However according to my research, originally the magazine was called ‘Cue’, in the sense of cueing a record, ready to play, but it was simplified into ‘Q’ because a single-letter title would be more prominent on the newsstands. And as far as I’m concerned having one letter as a title makes it more memorable and therefore the audience will recognise it effortlessly.
The font used for ‘Q’ looks really simple and general, it’s neither feminine nor masculine and it doesn’t seem to represent any specific music genre. This emphasises the idea that the magazine is aimed at anyone. The chosen colours red and white work together to make the logo look eye-catching. The red background grabs the audience’s attention and sets the focus on the ‘Q’.
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