Most of the people prefer for my magazine to be released every month rather than every one or two weeks. This might suggest that they would rather have a magazine that is released once in a while, but would still have the content equivalent to, let’s say two separate issues that have been released every two weeks.
Furthermore, some people would prefer to keep up with the releases and would want to purchase every issue, however releasing it every week or so would mean that they would have to spend more money and some cannot afford that.
The audience that completed my questionnaire seemed to prefer to pay £3.99 for a good magazine, since the choice got the most votes. However I am targeting “urban” teenagers who are not very likely to afford a music magazine that costs £3.99. Also this is the first issue of my magazine hence to get people to buy it I need to make it cheaper. I think the price of £2.99 would be quite appropriate and it’s also the second most chosen option.
According to my questionnaire the majority tends to purchase music magazines. Since the group that participated in my questionnaire were a representation of my target audience, the results suggests that they are already interested in music magazines.
This question provides me with the information on what is the main genre of music and the type of magazine that my target audience is most attracted to. The results show that the majority of teenagers would prefer Vibe magazine which is based on R&B and Hip Hop. The second most common choice was Q magazine, which also has a similar music genre as Vibe. Therefore if my target audience is a group of teenagers, it would be clever to choose a genre that would appeal to as many of them as possible; according to the results such genres of music would be Hip Hop and R&B.
Results acquired in this question further support that the music genres that are most favoured amongst young people, who are about 16-17 years old, are R&B as well as Hip Hop. Classical and Jazz are the least favourite. This suggests that it would be harder to sell a magazine that is based on these styles of music and is targeted at teenagers, because as the results show- teenagers are not interested in that music.
Question 6 allows me to understand what factors are most effective in attracting the audience when it comes to music magazines. The results show that the majority of teenagers would purchase a certain music magazine because they want to upgrade their knowledge on new music releases. This suggests that if I include the ‘New Releases’ in my contents of the magazine, as well as adding it to the front cover within the cover lines, chances of my music magazine attracting my target audience would certainly increase.
Furthermore the other aspect that seems to be very essential in order to draw audience is the choice of the artist on the front cover. If I take a glance at the results of Question 7, the most common answers were J Cole, Rihanna and Drake and other popular R&B/Hip Hop artists. So it seems to me that if a well known artist who appeals to a lot of people was on the front cover of a certain magazine, it would increase the audience appeal.
This is a general question to see whether the gender of an artist would have an impact on the audience. The majority said that they prefer male artists over females; I don’t have any information which would explain this choice, however as far as I know male artists are more likely to perform R&B and Hip Hop than females. Since a lot of teenagers prefer these genres of music they also prefer artists who are male.
According to question 10, people would expect to see at least 4 articles in a magazine. The choices given were from 1 to 5 and the majority chose 4 and 5. This suggests that teenagers do prefer to find a lot of textual content in the magazine.
